HOW WE FIND YOUR
TARGET AUDIENCE & CUSTOMER
We utilize
anonymous public data
to help you identify your
target audience & customer
FILTERS WE USE
TO SELECT YOUR TARGET
DEMOGRAPHIC FILTERS
* Age or Gender
* Language or Ethnicity
* Education Attained
* Political Affiliation
* & more
BEHAVIORAL FILTERS
* Interests & Hobbies
* Charitable Donations
* Credit/Finance
* Shopping Patterns
* & more
CONTEXTUAL FILTERS
* Internet Search
* Search Intent
* Related Searches
* Related Websites
* & more
EXAMPLES:
Target:
Men & Women over 20 yrs old,
who make $25k+/yr,
who speak English or Spanish,
who like sports, cars or music
& who recently searched for
tattoo designs.
Target:
Men & Women over 25 yrs old,
who make $40k+/yr,
who speak English or Spanish,
who like entertainment, wine,
the cultural arts
& who recently searched for
dining out or comedy shows.
Target:
Men & Women 18+ yrs old,
who speak English or Spanish,
who graduated high school,
Republican-leaning,
has donated to charity,
& who recently searched for
voting registration or
gun rights.
